Expo & Finish Line Festival

More than a race, runners get their first taste of the Alaska Airlines Bay to Breakers celebration at the Expo, held the Friday and Saturday prior to race day, before dancing the day away at the Finish Line Festival.


The 2018 Alaska Airlines Bay to Breakers Expo will be held at Pier 35 and features the very latest in fitness technology, gear and nutrition. Runners will be able to pick up their race packets at the Expo. The Expo is open to the public.

Pier 35 is located on The Embarcadero at Bay Street, along the northeast waterfront between The Ferry Building and Fisherman’s Wharf.

Pier 35
1454 The Embarcadero
San Francisco, CA 94133

Friday, May 18: 11:00 am to 7:00 pm
Saturday, May 19: 9:00 am to 5:00 pm

Driving Directions

East Bay: From the Bay Bridge take Fremont Street exit and make left off of exit; turn right onto Howard Street; Turn left onto The Embarcadero

North Bay: Golden Gate Bridge (US 101) until it turns into Lombard Street; turn left onto Van Ness Avenue; turn right onto Bay Street; turn left onto The Embarcadero

Peninsula/South Bay: US 101 North to exit 433B for I-80E; Take exit 2 for Fourth Street; Continue on Fourth Street and make left onto Bryant Street; turn Left onto The Embarcadero

Guaranteed Parking

There is no main parking lot for Pier 35, however, there are a number of lots close by. We have partnered with Parking Panda, the nationwide leader in online parking reservations, to allow visitors to purchase guaranteed parking near the expo. View real-time availability and pricing at many locations near Pier 35.

Once purchased, parking is 100% guaranteed even if the location otherwise fills up. Simply present your purchase confirmation at the selected location, and this serves as your payment with no additional payments or fees ever. Parking availability is very limited, so it is strongly recommended that you purchase parking passes in advance, if driving.

Download the FREE Parking Panda app to search and book parking on-the-go!

Reserve Zappos Bay to Breakers Expo Parking Now

There are additional parking structures at Pier 39 (Embarcadero & Beach St.) as well as the Northpoint Centre Shopping Center (Bay St. & Powell St.).

Exhibitor Info

If your company is interested in exhibiting at the Expo or Finish Line Festival please refer to the informational sheet that includes booth prices, runner info and a link to the floor plan of Pier 35. The floor plan for the 2018 Expo will become available in November.

All exhibitor booth reservations will be made completely online through Booth Boss.

For any questions please email expo@baytobreakers.com or call (415) 231-3130.

Finish Line Festival

The Alaska Airlines Bay to Breakers Finish Line Festival comes to life as runners cross the finish line alongside Ocean Beach following the race. Runners celebrate in front of this iconic backdrop, while connecting with thousands of other finishers enjoying live entertainment and food and beverages.

Are you a food vendor interested in selling at the Finish Line Festival? There will be over 50,000 hungry people looking to eat! Please email expo@baytobreakers.com or call (415) 231-3130 to receive a vendor application.