ZOZI SIGNS ON AS A KEY SPONSOR OF 2014 BAY TO BREAKERS RACE IN SAN FRANCISCO
“ZOZI’s mission is to help people get out from behind their computers and live a more active life,” says TJ Sassani, CEO of ZOZI. “San Francisco is our home and we are honored to team up with Bay to Breakers, a San Francisco classic with deep roots in the city’s history and one of the most iconic events in the world.”
“Bay to Breakers continues to grow as one of the most unique and colorful footraces and it has always been our mission to partner with innovative brands that emphasize the importance of exploration,” said Matt Wikstrom, Executive Vice President of Wasserman Media Group, the new owner and operator of Bay to Breakers. “ZOZI is a leader in the experience space, and we look forward to them incorporating their expertise into this iconic event.”
ZOZI has committed to working closely with Bay to Breakers and the Office of the Mayor of San Francisco to continue to improve the beloved tradition and elevate it to new heights. This year, ZOZI is offering special discounts to the race participants, and will be activating live onsite at the Bay to Breakers Expo and on race day itself. In the years to come, ZOZI will build out a robust activation platform both online and offline, to help further enhance the race experience for runners and the fans.
For more information about Bay to Breakers, visit www.baytobreakers.com.
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ZOZI inspires people to live active lifestyles by connecting them with local activities, getaways, and the gear they need to Get Out There™. On ZOZI, you can discover and book unforgettable experiences that are around the corner or around the world. Each experience featured on the site is curated by a team of in-house experts; such as full-moon kayaking, vineyard touring by bike, or surfing and relaxing in a private coastal villa. ZOZI is headquartered in San Francisco with offices in Vancouver, Canada. For more information, visit: http://www.zozi.com.
About Bay To Breakers
San Francisco’s Bay to Breakers is the oldest annual footrace in the world, a staple to the City by the Bay since May 1912. With a starting point near the San Francisco Bay, a few blocks from The Embarcadero, the 7.46 mile race runs west through the city and finishes at the Great Highway where breakers crash onto the Pacific Coast’s Ocean Beach. A quintessential San Francisco experience for 102 years, the race is interwoven into the fabric of the city and is a true reflection and celebration of life between the breakers and the Bay. For more information, visit www.baytobreakers.com.
About Wasserman Media Group
Founded in 2002, Wasserman Media Group is a global sports, entertainment, marketing and management company with expertise in media rights, sponsorships, brand consulting, athlete management, digital, creative and multicultural marketing. Wasserman is headquartered in Los Angeles and also has operations in Carlsbad, London, Miami, New York, Raleigh, São Paulo, Singapore, Toronto and the UAE. For more information, visit www.wmgllc.com.