Expo & Finish Line Festival

More than a race, runners get their first taste of the Alaska Airlines Bay to Breakers celebration at the Expo, held the Friday and Saturday prior to race day, before dancing the day away at the Finish Line Festival.


The 2018 Alaska Airlines Bay to Breakers Expo will be held at Pier 35 and features the very latest in fitness technology, gear and nutrition. Runners will be able to pick up their race packets at the Expo. The Expo is open to the public.

Pier 35 is located on The Embarcadero at Bay Street, along the northeast waterfront between The Ferry Building and Fisherman’s Wharf.

Pier 35
1454 The Embarcadero
San Francisco, CA 94133

Friday, May 18: 11:00 am to 7:00 pm
Saturday, May 19: 9:00 am to 5:00 pm

Driving Directions

East Bay: From the Bay Bridge take Fremont Street exit and make left off of exit; turn right onto Howard Street; Turn left onto The Embarcadero

North Bay: Golden Gate Bridge (US 101) until it turns into Lombard Street; turn left onto Van Ness Avenue; turn right onto Bay Street; turn left onto The Embarcadero

Peninsula/South Bay: US 101 North to exit 433B for I-80E; Take exit 2 for Fourth Street; Continue on Fourth Street and make left onto Bryant Street; turn Left onto The Embarcadero

Guaranteed Parking

There is no main parking lot for Pier 35, however, there are a number of lots close by. We have partnered with Spot Hero, the nation’s leading parking reservation app to book convenient and affordable parking, whether it’s for an event, commute to work or even airport parking.

To reserve your parking spot for the Alaska Airlines Bay to Breakers Expo, visit the Pier 35 SpotHero Parking Page and book a spot with rates up to 50% off drive-up.

New to SpotHero? Download the SpotHero iPhone | Android app.


There are additional parking structures at Pier 39 (Embarcadero & Beach St.) as well as the Northpoint Centre Shopping Center (Bay St. & Powell St.).

Exhibitor Info

If your company is interested in exhibiting at the Expo or Finish Line Festival please refer to the informational sheet that includes booth prices, runner info and a link to the floor plan of Pier 35. The floor plan for the 2018 Expo can be found here.

All exhibitor booth reservations will be made completely online through Booth Boss.

For additional information, please reference our Expo One-Sheeter here. If you have any questions, please email [email protected] or call (415) 231-3130.

Finish Line Festival

The Alaska Airlines Bay to Breakers Finish Line Festival comes to life as runners cross the finish line alongside Ocean Beach following the race. Runners celebrate in front of this iconic backdrop, while connecting with thousands of other finishers enjoying live entertainment and food and beverages.

Are you a food vendor interested in selling at the Finish Line Festival? There will be over 50,000 hungry people looking to eat! Please email [email protected] or call (415) 231-3130 to receive a vendor application.